Category Archives: Trademarks

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The Importance of Growing an International Trademark Portfolio

In today’s global economy, it is increasingly important for companies to strategically develop and maintain an international trademark portfolio.  Effective trademark portfolio management is a key factor in maintaining the rights and value of an company’s intellectual property.  An effective portfolio management strategy includes determining which marks are critical to the company’s business goals, and … Continue Reading

Trademark License Quality Control: Not Too Much, Not Too Little – Just Right

When a trademark or service mark owner grants the right to use its mark to a third party, a license arrangement is typically created. The essential part of that arrangement is that the mark owner exercise quality control over the licensee’s use of the mark, so that the public can reasonably expect some consistent level … Continue Reading
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